Smethwick Arts

I worked with Black Country Touring on their brand for The Smethwick Arts and their trail guide. We designed their ‘The Smethwick Arts’ brand with two sub-brands, ‘The Smethwick Arts Collective’ and ‘The Smethwick Arts Map’ too so the brand had flex across their offering. I constructed each with input from the BCT team Donna, Laura and Amrit. It was important that the brand was playful, fun and inclusive and appealed to the families and neighbourhood of Smethwick, from Black Country Touring: ‘Enhancing wellbeing through creative participation. Activities will include theatre shows for families, performances for adults, and nature-based participatory workshops for children. The project will run from early August to early December.’ This was a really fun brief to work across brand, lettering, map and illustration ~ all of my favourite design areas.